Bolted is an alternative Melbourne Cup luncheon and charity fundraiser. It distils the best of the Australian tradition — fun, fashion, food, wine — and replaces the rest with an auction that raises funds for the RSPCA and QCGC. The brand announces itself as an elegant, exclusive, and conscientious celebration. The campaign is a series of still-life works with a tongue-in-cheek twist, finding alternative uses for traditional racing equipment.
![Bolted Hero](https://cdn.prod.website-files.com/663f0006ddba4fc8b0e4f3fd/6640d92bbc7ecedb871e79ef_Bolted%20Hero%201.5%20TINY.jpg)
Bolted is an alternative Melbourne Cup luncheon and charity fundraiser. It distils the best of the Australian tradition — fun, fashion, food, wine — and replaces the rest with an auction that raises funds for the RSPCA and QCGC. The brand announces itself as an elegant, exclusive, and conscientious celebration. The campaign is a series of still-life works with a tongue-in-cheek twist, finding alternative uses for traditional racing equipment.
Studio
Designfront
Deliverables
Branding
Campaign
Website Design
Photography
Juli Balla
Lettering
Miklós Kiss
![Bolted Campaign Image](https://cdn.prod.website-files.com/663f0006ddba4fc8b0e4f3fd/66444d89f60dd7a8d4c000f9_bolted_image.jpg)
![Bolted Logo](https://cdn.prod.website-files.com/663f0006ddba4fc8b0e4f3fd/66444d8980807fc87022c3cf_bolted_logo.jpg)
![Bolted Logo](https://cdn.prod.website-files.com/663f0006ddba4fc8b0e4f3fd/66444d890fa94266ba5e7c27_bolted_logo_m.jpg)
![Bolted Business Card](https://cdn.prod.website-files.com/663f0006ddba4fc8b0e4f3fd/66444d8907913da5e8ba89b5_bolted_business_cards.jpg)
![Bolted Totebag](https://cdn.prod.website-files.com/663f0006ddba4fc8b0e4f3fd/66444d8a62ec68e54f9c697d_bolted_totebag.jpg)